Toyota recalls package

TV Package mini evaluation

TOYOTA RECALLS

This is a package I have edited in Premiere Pro using a combination of Reuters footage and my own. The accelerator pedal was animated using After Effects. I recorded the voice-over using Audition. I chose to do this package as there was some good footage on Reuters about it and it has been a continuing story that affects many people.

There was a lot of information concerning Toyota problems across seas and particularly in America but I chose to leave this out and focus on what the story means to British people.

The main problem with this package is the footage we shot ourselves (myself and Claudia). We had a lot of problems with equipment on the day of the shoot. The microphone was missing the connecting cable and we could not attach the camera to a tripod (our fault for not checking the equipment first-we won't be making that mistake again!) The shots we did ourselves were a bit shaky and we would not have used them had we been able to go out again and re-shoot.

I didn't want to use only Reuters footage as I felt the package would lack substance and variety of skills. I brightened the footage we shot using Premiere Pro as the colours were very dull due to weather conditions. I raised the contrast and brightness of the footage and am pleased with how the colours turned out. I also reversed the original shot so that a pan was shown before a zoom in on the Toyota symbol, as I believe it looks better that way.

I learned how to create titles and used this to make Toyota's phone number enter the video across the screen. I used yellow writing as I thought this would stand out the most. I also learned how to blot out sections of video using this skill to cover a number plate that shows in the final shots. This could have been done better as the block was rectangular in shape and would have been better if I had worked out how to curve it slightly. As the shot pans around the blotting remained in the same place so had to be large enough to continue to cover the number place through the shot. This worked as another reason for the positioning of the writing and when it came. It served as a cover for the blotting that shows across the carpark.

For information on Toyota click the link below to be redirected to Toyota's blog page.
http://blog.toyota.co.uk/